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Healthcare Marketing Officer – Job Opportunity in Zimbabwe

What is a healthcare marketing specialist, and how do you become one?

We are a leading healthcare provider in Zimbabwe, offering a comprehensive range of medical, dental, and aesthetic services. Committed to delivering excellence and prioritizing patient-centric care, we strive to provide the best service and support to our customers. Currently, we are seeking a qualified Marketing Manager to join our team. As a Marketing Manager, you will play a crucial role in developing and implementing comprehensive marketing plans to promote our medical insurance products and services, as well as other strategic business units (SBUs).

Responsibilities:

  • Create and execute detailed marketing plans to support medical insurance products, services, and other SBUs.
  • Conduct thorough market research, analyze customer insights, and identify industry trends to inform effective marketing strategies.
  • Collaborate with cross-functional teams to develop compelling marketing collateral, including brochures, digital content, and promotional materials.
  • Manage digital marketing campaigns, utilizing search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.
  • Utilize data analytics to measure campaign effectiveness, track key performance indicators (KPIs), and provide data-driven recommendations for continuous improvement.
  • Identify and capitalize on opportunities for strategic partnerships and collaborations to expand our reach and enhance brand awareness.
  • Stay informed about competitor activities and market dynamics, proactively adjusting marketing strategies to stay ahead of the competition.
  • Effectively manage the marketing budget, ensuring optimal resource allocation and delivering measurable results.
  • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and high performance.

Qualifications and Experience:

  • Bachelor’s degree in Marketing, Healthcare, or a related field is required. A master’s degree is highly preferred.
  • Minimum of 5 years of marketing experience, with a focus on the medical/dental and/or medical insurance industry.
  • Proven track record in developing and implementing successful marketing strategies and campaigns.
  • In-depth understanding of the healthcare industry, medical insurance landscape, and regulatory environment.
  • Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
  • Proficiency in digital marketing tools, platforms, and analytics.
  • Demonstrated leadership skills, with experience in managing and developing high-performing teams.
  • Results-oriented mindset, with a focus on driving measurable outcomes and ROI.

To apply, please send your resume and cover letter to tamitchtradings@gmail.com.

Note: Only shortlisted candidates will be contacted for further steps in the application process.

IMPORTANCE OF DIGITAL MARKETING IN HEALTHCARE

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