Erling Haaland, a striker for Manchester City, is reportedly close to inking a lucrative boot deal with Nike after turning down offers from Adidas and Puma.
Nike has already worked with Halaand; the previous deal expired in 2022. The prolific Norwegian international has scored 33 goals in as many outings for City this season, providing an instant payoff for the $51 million ($61 million) transfer fee used to acquire his skills. The 22-year-old has been a star in the Premier League, but as of right now, he is not a boot endorser.
LOOKING AT THE BIGGER PICTURE: After an earlier contract with Nike expired in January 2022, Haaland was free to appear in photos wearing shoes from rival sportswear companies Adidas and Puma. Since he was 14 years old, Haaland has claimed connections to Nike, and Bjorn Gulden, the CEO of Adidas, is a close family friend.
Also, according to The Athletic, Haaland has received offers from three major sponsors, and a decision on his next contract is about to be made. It is assumed that the City superstar will support Nike because his recent decision to wear matchday boots seems to be a nudge in that direction.
THEN WHAT? Although he is said to have made it clear to all of his numerous suitors that comfort and product satisfaction would be determining factors for him over any financial rewards, Haaland is reportedly being lined up for an agreement with Nike that will be worth approximately £20 million ($24 million) a year.